Advise
Where your AI breaks, and how you’ll know.
Senior judgment on your build — what to measure, where the agents break, and whether it should ship. In writing, fast. Run by Zain Pasha, an ex-Meta PM who built measurement and attribution for Facebook App Ads at billion-user scale, then spent years on Trust & Safety — proactive detection across organic content, recommendations, Live Video, and ads. (He won the PMmy, Meta’s company-wide PM award.) More on the firm.
What we advise on
Concrete calls, not vague strategy — and weighted toward the things this background actually answers: measurement, agent reliability, and AI-feature trust.
- Where your agents break once they hit production — and what to gate before they ship.
- Measurement that holds up: what to instrument, how to attribute, how you'll know it works.
- Making an AI feature trustworthy: guardrails, abuse surfaces, failure modes.
- Should this exist? Validating the wedge before you write a line of code.
- Build vs. buy on the AI stack: model choice, cost, and lock-in.
Packages
Flat fees, defined deliverables, set turnaround. Most start with an async package; live time is attached to an artifact, not sold blind by the hour.
Reality Check
For operators with a hunch, not a spec.
Answer a few questions about your business and the problem. You get a one-page, plain-English read: should this exist, is the AI real or hype for your case, and what to do next. No jargon. Money-back if it's useless — at $350 the risk is on us — and the fee credits toward a bigger engagement within 30 days.
$350
Teardown
For founders and PMs with a pitch, plan, spec, or code.
Send the materials. You get a written teardown that ends in a decision and the three things to fix first — not a chat, an artifact. Add a 45-minute live walkthrough for $750 more.
$750
Working session
For when you want to think it through live.
A live 1:1 deep-dive against an agenda we scope beforehand, plus a written follow-up. Billed hourly; a full day (4 hours) is the most we book at once, and there are only 10 session-hours a week. Pay, then book your slot — async-first is encouraged; a Teardown makes the hour sharper.
$1,000/hr
Agent-Reliability Review
For teams shipping agents into a real, money- or SLA-bearing workflow.
Repo access and your architecture notes. You get a failure-mode map (where your agents break), a logging and observability spec (what to instrument), and a gate/guardrail checklist (what to stop before it ships) — prioritized — plus a 60-minute readout. Starts with a quick four-question fit-check.
Starting at $3,500
Advisory retainer
For an ongoing relationship while you build.
Standing async access plus two sessions a month — across product, vertical strategy, measurement, and agent infrastructure. Three-month minimum.
Starting at $10,000/mo
Want to see what you’d get? Sample deliverables are available on request — just ask in the form below.
How we work
Flat price, defined deliverable, set turnaround. If your intake shows it’s the wrong package, we’ll tell you before you pay. Payment is up front, by invoice — we confirm fit first, then send it.
We don’t sign NDAs — a studio thinks up and evaluates a constant stream of ideas of its own, and we may already be exploring something close to yours; a confidentiality agreement would put that work at risk. So what you send stays non-confidential by default (see our Terms).
Request an engagement
Every engagement starts here. Tell us who you are and which one you’re after — we confirm fit, then send an invoice; payment’s up front. Not sure which fits, or want to see a sample first? Say so.
Want us to build the whole thing with you, not just advise? That’s Build →